How to Increase Positive Word-of-Mouth During a Pandemic

Much like a virus, negative word-of-mouth spreads quickly. Whether customers tell others not to do business with you or leave negative online reviews, their actions influence the buying decisions of potential customers.

The same principles apply to the spread of positive word-of-mouth. To help you “go viral” in a desirable way, here are a few tips to get you on the right track.