Customer delight at a laundromat

How Customer Delight Creates a Sustainable Competitive Advantage

While we were staying in South Korea a few years back, we sought out a laundromat to do our laundry. We found a few of them in the neighborhood we were staying. After setting a timer for the dryer while we explored, we came back to our clothes…
A new home with poor buying experience

6 Ways to Enhance the Home Buying Experience

Think about the last major purchase you made. Did your sales consultant drop the ball on the contract? Or did they bring a bottle of fancy champagne to celebrate your big day? Chances are, you probably remember the moments that made you feel…
A delighted customer shopping on her laptop

Why Customer Delight Should Be Your Top Priority in 2020

If 2020 was a scented candle, it would probably smell like a mix between gorilla farts and vomit that has been sealed in a jar for 30 years. That's how many customers think about this year so far, which is why it's more important than ever…
Customers waiting on RV inventory

5 Things You Can Do to Delight Customers while They Wait for New RV Inventory

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Do you know what's worst than running out of toilet paper? It's running out of inventory of RVs when people are anxious to buy. While you can't speed up production from the factories, you can buy some time. Here are a few ideas to help…
customers telling other customers about your business

How to Increase Positive Word-of-Mouth During a Pandemic

Much like a virus, negative word-of-mouth spreads quickly. Whether customers tell others not to do business with you or leave negative online reviews, their actions influence the buying decisions of potential customers. The same principles…