Customer delight at a laundromat

How Customer Delight Creates a Sustainable Competitive Advantage

While we were staying in South Korea a few years back, we sought out a laundromat to do our laundry. We found a few of them in the neighborhood we were staying. After setting a timer for the dryer while we explored, we came back to our clothes…
A new home with poor buying experience

6 Ways to Enhance the Home Buying Experience

Think about the last major purchase you made. Did your sales consultant drop the ball on the contract? Or did they bring a bottle of fancy champagne to celebrate your big day? Chances are, you probably remember the moments that made you feel…
A delighted customer shopping on her laptop

Why Customer Delight Should Be Your Top Priority in 2020

If 2020 was a scented candle, it would probably smell like a mix between gorilla farts and vomit that has been sealed in a jar for 30 years. That's how many customers think about this year so far, which is why it's more important than ever…